Strategy for Waterstones, a Retail Bookseller Free Essay Example, 1250 words

Year one of the strategic plan should mainly involve pointing out the best online publishers. This can be achieved by the use of porter s generic strategies on the use of scope perspective. Here, an organization can aim at a wider niche in the market. The company will then weigh its options in terms of the capital required and the reliability of the publisher. After a thorough analysis of the publishers, the company should settle on the best. This is the publisher who will begin the first online store publications for Waterstones. After the negotiation process, contracts should be signed and publications to begin. The company s stakeholders will be involved in this process to foresee its success. The legal experts of the company will be involved in the contract drafting and signing to avoid any misunderstandings that may occur in the future. In the second year of implementing the online market strategy, the company will capitalize on marketing its online store. Porter s differentiat ion generic strategy is needed. Before the company can market its products online they should have manufactured various products for different segments in the market which is known as differentiation. We will write a custom essay sample on Strategy for Waterstones, a Retail Bookseller or any topic specifically for you Only $17.96 $11.86/page