Hist-1302 Essay - 1269 Words

Primary Source Analysis Paper 1. In the pictorial, Miss Colombia’s School House (1894), my initial impression is that this picture serves as the basis for the term â€Å"the great melting pot†. The pictorial shows the exclusion of Hawaii and Canada from the United States at that time but the desire to include them. The views of the South are expressed with the presence of the African American child being accosted with a weapon. The picture further depicts an Anglo child assaulting an Asian child. In the back of the pictorial one of the attendees is protesting his view of socialism by carrying a red flag with the work socialism publicized on the flag. This pictorial gives a quick look in to history regarding America’s relations with†¦show more content†¦He believed that the natives survived successfully under the Spanish rule. 2. In the speech given by President Eisenhower about Little Rock, Arkansas in 1957 it â€Å"demonstrates we are a nation in which laws, not men are supreme†. Eisenhower was reluctant to use his presidential authority to enforce the Court’s verdict regarding desegregation, but he sent federal troops to deescalate the situation. He stated if the state and local agencies proved they could not carryout a task or order the Executive Branch of the Federal government must use its power to uphold the law. The Civil Rights Movement helped guarantee rights for women, person with disabilities, equal protection of the law and giving all males the right to vote. I believe the president compared the civil movement to the cold war as it was force in making changes. The Alcatraz Proclamation and â€Å"The Soiling of Old Glory† photograph reflects on the radicalization with the Anglo American communities due to the fight. They reclaimed Alcatraz from the Native American after it was given to them in 1868 by The Treaty of fort Laramie. Also, he would have let the Native Americans keep the Alcatraz Island simply because of the Treaty of Fort Laramie due to it was approved by the Courts. The Racial Imbalance Act was passed in 1965 to assert the desegregation schools. Failure to comply meant that schools risk losing state funding. This event caused an innocent black pedestrian walking to Boston City Hall to beShow MoreRelatedEssay about HIST 1302 FINAL EXAM REVIEW1343 Words   |  6 Pagesï » ¿Final Test Review 2013 Fall 1. All of the following factors promoted the growth of suburbs a. Low cost government loans. b. Expanded road and highway construction. c. Increased automobile production. d. The baby boom. 2. The mood of the â€Å"Beat Generation’ is best reflected in which Jack Kerouac’s On the Road. 3. The decade of the 1950’s was characterized by women doing what? 4. All of the following were reasons why a consumer culture appeared in the 1950’s a. The creation of credit cardsRead MoreAlexis Ranieri. Hist 1302:04. 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The author documents the alliance among the American, French, and British who plays a significant role in defeating Germany and other Axis nations. Specifically in chapter 23, â€Å"Do You Want To Live Forever†, ...............Read MoreJack Johnson : The First Black Heavy Weight Champion1071 Words   |  5 Pages Cierra Moreno Hist-1302-044 Alvarez 9:00 Jack Johnson The word racism was and continues to be a common word used to distinguish the inferior from the superior, furthermore the blacks from the whites. African Americans were denied several rights including eating and sitting in the same section as a white man or women. They were murdered and tortured for naà ¯ve actions, even children were harmed during this time. In order for one to understand such undignified actions, one must also understand thatRead MoreTruman s Greatest Moral Dilemma1126 Words   |  5 PagesRachel Green HIST-1302 Spring 2015 Truman’s Greatest Moral Dilemma President Harry S. 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This might know as the â€Å"Golden Age†, however, most Americans called it the â€Å"GildedRead MoreAnalysis of Prompt and Utter Destruction Essay1371 Words   |  6 PagesPrompt and Utter Destruction: An Analytic Review Rebecca Torres Hist 1302/713 04/14/2012 Prof. Stromberg Prompt and Utter Destruction: An analytical review Was the dropping of atomic bombs on Hiroshima and Nagasaki by the American Government unavoidably necessary? This is what Samuel J. Walker intends to uncover in his publication. His argument is that the justifications made by the AmericanRead MoreComparing Apocalypse Now and Saving Private Ryan1515 Words   |  7 PagesComparing Apocalypse Now and Saving Private Ryan Desai Abdul-Razzaaq HIST 1302 – American History II Mr. Daniel Bush Central Texas College January 4, 2010 The films Saving Private Ryan and Apocalypse Now were both critically acclaimed films depicting the dramas of war. They both had very realistic qualities and great cinematic values. 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Analysis Of Alfred Hitchcock s Of The Dark Knight...

Scouring and systematically combing my 10 year-old self through the plentiful aisles the realm of Blockbuster comprises, I scavenge through copies of movies (which are now all household favorites) ranging from the very inception of the Dark Knight Trilogy, â€Å"Batman Begins,† to more lighthearted (yet equally deserving) films like â€Å"Ferris Bueller’s Day Off.† I probe my way around the vast expanse of the store, grasping my mother’s hand like my life depended on it, as it very well did at that moment, until I reached my long sought-after destination: one of Alfred Hitchcock’s copious masterpieces, â€Å"Psycho.† Despite myself possibly being too young at the time to watch such a film of this nature, it didn’t stop me in the slightest from indulging in the many commanding yet haunting scenes it had to offer. My being older now however (both physically and mentally) enables me to ponder and comprehend the mastery that truly is this movie as well as delve into Norman Bates’s steadfast descent into unwavering madness; a concept shared yet developed in an intriguing, yet diverging manner in both â€Å"The Turn of the Screw,† written by Henry James, and the poem â€Å"I Felt a Funeral in My Brain,† composed by Emily Dickinson. Both pieces entertain this notion of terrifying insanity, with the narrator’s plunging into a black hole of overwhelming instability. After all, we all go a little mad sometimes. In â€Å"The Turn of the Screw,† Henry James ventures to make jurors of us readers, and

How do Plato, Locke and Machiavelli address the concepts of power authority and legitimacy free essay sample

The crises of stability in society, authority by rulers and legitimacy by governments have through history inspired the exploration of power, authority and legitimacy. [Spragen, 1997,20]. These concepts are explored through the perspectives of Niccolo Machiavelli who provides insight on power, John Locke who states the manner in which authority( the right to rule) is established, Thomas Hobbes, who shares the means in which authoritys maintained and Plato with his idea of legitimacy- rightfulness in rule. Machiavelli wrote an ontological political thesis of what power is observing that the manifestation of social conflict was because of the lust for domination which innately exists within any state and the majority[Barnett, History view, 2007]. He concluded a ruler’s key concern was thus their survival and stability even if it involved being â€Å"less than virtuous†. [Barnett, History view, 2007] Locke looked at authority believing it could only be gained if those in society handed over their powers through a social contract. We will write a custom essay sample on How do Plato, Locke and Machiavelli address the concepts of power authority and legitimacy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This meant the government would rule by the consent of the ruled and had the obligation to serve and protect society in order for society to obey it in return. The society could thus remove the ruler’s power through revolution should it exceed its scope of authority, not keeping to its obligations and thus dissolving the contract[Tuckness, 2012]; Hobbes differs from Locke here believing that people are innately corrupt and the ruler must thus use their power to assert their authority (no matter how it is that they gained power). [Lloyed, 2014] Plato however believed that individuals are not created equal and that only a few can rule and hold power and also in the notion of the good. He believed that only those wise and cable of rule, such as philosophers, should hold power and that they should live restricted lives serving the society and veering corruption. Plato stated that capability to rule determines the legitimacy to rule and thus the right to have authority which gives one power. [Brown, 2011] In conclusion one could say that Machiavelli, Hobbes, Locke and Plato all look at concepts which affect rule. All attempting to solve the problem of social conflict which arises over and over again through history yet is still unresolved. Reference list

On the 7th Febuary 1929 Guiness ran its first Essay Example

On the 7th Febuary 1929 Guiness ran its first Essay Measuring Changes in Guinness Advertising. On the 7ThursdayFebruary 1929 Guinness ran its first advertizement in the British national imperativeness. It was a pretty unimpressive attempt. A column of text in seven paragraphs lauding the virtuousnesss ofGuinnessfor its medicative belongingss, claiming that it builds musculuss, fixs nervousnesss and was a valuable tonic and a remedy for insomnia. The page was busy and a job to read, but the printing engineering of the clip allowed for small else more to be designed. We will write a custom essay sample on On the 7th Febuary 1929 Guiness ran its first specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on On the 7th Febuary 1929 Guiness ran its first specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on On the 7th Febuary 1929 Guiness ran its first specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However the ad did incorporate two cardinal elements that were to organize the bedrock of future runs. First embolden and enlarged where the words â€Å"Guinnessis good for you, † this became the first of many mottos that have been used excessively sell the drink. The 2nd and most critical component was the little illustration of a pint ofGuinness. With its typical black organic structure and contrasting white caput the drink was immediately recognizable on the pages of a black and white newsletter. This was an advantage thatGuinnesshad over all beers and laagers. The black and white pint was an immediately recognizable and powerful icon and one that they have continued to utilize over the old ages. From these beginnings assorted marketing runs have used these elements to mark markets both wide and ague. Through well-conceived and composed images and cagey pun Guinness’s selling scheme has managed to alter and accommodate with the times to systematically be a pioneering company at the pinnacle of modern-day advertisement. This essay will look at how they have systematically adapted selling scheme and changed with the times through an consciousness of societal clime and an apprehension of semiotic theory from the people who were responsible for bring forthing those ads. The first company charged with the duty of taking attention of the Guinness advertisement scheme was SH Benson. Benson held the history from 1927 to 1969. Most famously over this period were the John Gilroy postings. These postings became an establishment of popular civilization and still decorate the walls of Irish saloons and pupil sleeping rooms the length and comprehensiveness of the state. Possibly the two most iconic of Gilroy’s posting runs where the â€Å"Guinnessfor Strength† and the series of the harassed zookeeper and his menagerie of animate beings. The â€Å"Guinnessfor Strength† run featured the catch phrase and an illustration of overdone physical art by a on the job category supporter such as a labourer, husbandman or woodman. It besides fell under the umbrella of the â€Å"Guinnessis good for you† ploy. The â€Å"Man with the girder† posting epitomized the run. It featured a reasonably looking workman have oning a level cap transporting an tremendous steel girder above his caput on the fingertips of one manus. The position is such that the adult male and the girder are traveling left to compensate. The terminal of the girder is in the top right manus corner of the page. You about acquire the feeling that the adult male has the strength to raise him and the girder of the page. The bottom tierce of the sheet was covered in big bold ruddy letters that about leap from the whitish background to proclaim â€Å"GUINNESS FOR STRENGTH.† This ad clearly appealed to the workman, it was a masculine image of strength and an avowal of a strong work moral principle that in bend reflects on both the physical and the moral character of those who drankGuinness. Not merely wasGuinnessa wages for those who spent their yearss laboring and tuging for their households, it was besides good for them. The success of this ad lies within its simpleness. In ‘Rhetoric of the Image’ Roland Barthes argues that the message of an advertizement comes from â€Å"three [ single ] messages ; a lingual message ; a coded iconic message and a non-coded iconic message.† [ 1 ] The image is merely one image but has a actual significance, ( what you see ) and what you are led to experience ( any associatory connexions to the image. ) The map of the diction therefore is â€Å"anchorage and relay, † that is that the words themselves relieve the image from any ambiguity and concentrate the spectator on the right associations that the advertizer is seeking to arouse. This posting has three simple words â€Å"GUINNESS FOR STRENGTH, † this anchors the image by stating the spectator that it is theGuinnessthat has made the workingman strong. The man’s garb in peculiar his level cap and the fact that he is a labourer show us that he is a workman. The coded message is thatGuinnessis a healthy and merited luxury for the adult male who has spent his twenty-four hours working. The thought that â€Å"Guinnessis good for you† was the foundation of the early runs. Guinness smartly pursued this line actively seeking physicians who would impart their personal voice to a run in return for a few free crates. Booklets were produced urgingGuinnessfor all types of complaints including anaemia and insomnia and was besides recommended to pregnant adult females and nursing female parents as a tonic. One posting of the †Guinnessis good for† you run featured seven pints ofGuinnesson an whitish background. The familiar ruddy inscription at the underside of the page held the motto, but the top of the page read â€Å"AGuinnessa twenty-four hours, † an obvious Riff on the old stating ‘an apple a twenty-four hours keeps the physician away.† The annoyed Zoo Keeper run, kept the bolded ruddy font of the â€Å"Guinnessfor strength† every bit good as the physical wit. These ads featured a menagerie keeper in the chip bluish uniform whose was invariably at odds with the reasonably looking animate beings of his charge that where stealing his pints ofGuinness. These animate beings included an ostrich, a serpent, a king of beasts and sea king of beasts. Most famously of class was the Guinness toucan. The motto was â€Å"My Goodness MY GUINNESS.† These ads had a broadened entreaty without losing the sense of the old run. The familiar inscription, off-whit background and aesthetic manner were the same and drew associations with what had come before it. The zookeeper was still a representative for the workman and the word goodness alluded to the medicative belongingss of the drink. The wit was still at that place but the accent had shifted off from the successful workman to the downtrodden 1.Guinnesswas non merely a wages for a twenty-four hours of good honest difficult work it was besides the wages for a nerve-racking twenty-four hours of difficult work. In an early illustration of the manner that Guinness has invariably been able to accommodate to societal and cultural alteration the run was tweaked during the Second World War to turn the zookeeper into a member of the place guard. This cannily taped into a corporate wartime spirit for the demand to hike morale through wit and good times, whilst at the same time confirming the necessity to make your spot for the war attempt. The menagerie of animate beings and the â€Å"Guinnessis good for you† runs combined forces in a 1939 posting of a pelican with seven bottles of beer in its oral cavity. Even at this early phase of Guinness advertisement at that place where already cognizing self-referential nods to the popularity and acquaintance of the Guinness iconography. However there would shortly be a new challenge for Benson and one that would finally take to the loss of the Guinness contract. On September 22neodymium1955 ITV was launched and along with came the birth of commercial Television advertisement in Great Britain. All of a sudden there was a wholly new medium for companies to work and understandably it took a piece for those companies to acquire to grips with the medium. The initial Television ads played on the popularity of the Guinness postings and the initial ads took the line of being ‘a Guinness posting semen to life.† Although these commercials were yet another illustration of the fantastic ability Guinness has had over the old ages to cite it’s ain advertisement, the ads truly failed to optimise the potency of telecasting and SH Benson was finally replaced in 1969 by J Walter Thompson. The Thompson epoch was defined by its brassy picture taking and it’s new moving ridge of Television ads. In the early 1970ss they employed top manner lensmans to give their postings an elegant and glamourous feel that would broaden the entreaty to a female market. There was a push towards the women’s drink market. Glamorous adult females who posed with elegant Continental wheiss-beer spectacless in custodies and verbal wordplaies such as â€Å"Tall dark and have some.† A 1974 posting showed suntanned adult females on a beautiful beach with a cool refreshing deep-blue sea. She is have oning a bikini reminiscent of the one Ursula Andress wore inDr NO.The ad bore the fable â€Å"WHO SAID ‘men rarely make base on ballss at adult females with glasses.’ The theory was that adult females would tie in the glamourous images with those from manner magazines and hopefully purchase the drink. Looking back on the run it seems a small kitsch and male chauvinist and unsurprisingly it failed to hold a permanent consequence. â€Å"The series had a strong initial impact –Guinnessbecame all but a manner accoutrement for the voguish 1970ss girl – but there was no permanent transition of adult females toGuinness,and the cost of accomplishing this short term success was likely non worth it †¦There may non statistics to turn out it, but these advertizements likely had more consequence on work forces than all the old-men in waterproofs postings put together.† [ 2 ] The Television ads took the attack of study based wit doing saloon room based gags. These ads were widely liked but â€Å"while consumers claimed that they adored the advertizements, it appeared to bear small or no relation to their imbibing patterns.† [ 3 ] Gross saless ofGuinnessdeclined as gross revenues of larger at light beer began to take over the younger market. The run had lost focal point and the reins were handed to Allen Brady Marsh who claimed to set about â€Å"the most researched, exhaustively thought-out run in the history of British advertisement, † As explained in Jim Davies ‘The book of Guinness advertising’ the image of theGuinnessdrinker had changed well. â€Å"The diminution in draught beer gross revenues was practically dramatic: volume fell by 38.5 % between 1972-1981 and the profile of theGuinnessdrinker aged perceptibly. Guinness moved its history to Allen Brady Marsh, a brash immature bureau which had built a repute for its aggressive streetwise style.† [ 4 ] What they came up with was a reversal off the old â€Å"Guinness is good for† you slogan. The first â€Å"Guinnless† adverts were based around the iconic and typical but simpleGuinnessin-a-pint-glass postings. The posting work had the words â€Å"relief for the Guinnless’ in black bold sans serif font along the top of the page straight above the top tierce of a pint glass. The glass it self had the word GUINNESS written on it in a trade marked fount. The whole posting was backed onto a apparent white background. It was a simple no nonsensical image which exploited the singularity and immediately recognizable inkiness of the drink. There were besides nods back to the Gilroy postings. One hoarding posting used the same typical read lettering for the word Guinnless ; the off white background and same manus drawn pint glass and the same green and black boundary line ; the posting bore an empty pint glass and in bold black inscription that took up the left two tierces of the page read â€Å"GUINNLESS isn’t good for you.† In Barthes analysis it is the lingual message that ground tackles and relays the tensenesss between the coded and non-coded iconic message. Here nevertheless it is the lingual message that is coded, meaning and touching to old trade name individuality through a reversal of an iconic motto. Although the run succeeded in change by reversaling Guinness’s falling gross revenues it alienated as many people who liked the ads. The usage of a dual negative was raging to some. â€Å"Recall was phenomenal but non ever positive.† [ 5 ] Besides the usage of the â€Å"friend of the Guinnless† support group bore excessively much of a similarity to an alkies anon. support group, and they ads could be seen as trivialising intoxicant maltreatment. As a consequence Allen Brady marsh merely helmed the Guinness history for two old ages, the shortest term of office of any company put in charge of Guinness’s lucks. Oglivy A ; Mather went back to the simple image of the lone pint ofGuinnessand added one simple word. â€Å"GENIUS.† It was a selling masterstroke that immediately madeGuinnessa cut above the remainder. It was already typical in its expression, now the fable suggested category and edification. However unlike the production values of a Thompson photographical attention deficit disorder, this was edification through simpleness. The suggestion was that the complication was in the industry and all that the consumer had to make was bask the terminal consequence. HoweverGuinnessalready had the job of being an acquired gustatory sensation. It was all good and good to travel off from an image appealing specifically to a difficult grafting working to a younger market, but they had to prolong the gross revenues and acquire the younger market to go on imbibing. â€Å"The adult male with the Guinness† run ran from 1987-94 and by this clip advertizers had settled into the medium aided besides by the birth of MTV in 1984 and the music picture. The art of fast cutting highly short sequences to rapidly convey significance had by now been honed to a criterion that we are more familiar with today. The ads featured Rutger Hauer as â€Å"The adult male with the Guinness.† â€Å"A complex amalgam of forms, he was to resembleGuinnessboth physically ( in the fact that he was wide shouldered, dressed in black, with a smooth, light-haired caput ) and psychologically ( being robust, puzzling and deep. ) † [ 6 ] The ads themselves were intentionally abstract having Hauer in an armchair in the centre of Hyde Park claiming to be from Mars, or rolling through scenes from pictures from Van Gough and Renoir. This run was specifically targeted at the draught beer market. Although advertizers were non allowed to explicitly state that imbibing would give you a cool mystique this run implied it implicitly through the usage of abstract imagination. The ads tapped a vena of wit and machination that was running through the arm of the young person market. The popularity of the surreal had been highlighted by the success of Twin Peaks and the ads worked absolutely. As explained in Davies book â€Å"By 1991 with the run still strong, draftGuinnesshad enjoyed five old ages of consistent growing †¦ with and increase in distribution and the coming of draftGuinnessin a can.† [ 7 ] The run became a victim of it’s ain success and when Holstein pills started to run a similar run with Jeff Goldblum, it was clip for Guinness to redefine it’s individualism. Oligvy A ; Mathers swansong run would startle the connexion to the young person market that it had set up. The â€Å"not everything in black and white makes sense† run was based on an irreverent sense of wit. The postings were merely white lettering on black backgrounds with irreverent dad civilization quotes such as â€Å"88.2 % of statistics are made up on the topographic point – Vic Reeves† The font size fluctuated within a sentence doing certain words bigger than others. The ocular consequence made the words look like froth swirling at the top of a newly poured pint ofGuinness. The motto at the underside of the sheets was ever little and about appeared as an reconsideration. It was non necessary to foreground the company name as black and white colour strategy was already i ndelibly linked with the merchandise. Even though the ads were normally merely text, theylookedlike the merchandise. The Television commercials ran with in a similar vena of wit what was most singular about them though was their usage on the Internet. They were turned into screensavers and downloaded onto desktops the universe over. Peoples were actively seeking to convey advertisement into their places and workplaces. This was a testament to the quality of the run. â€Å"Like Gilroy’s work some 70 old ages earlier Oglivy A ; Mather’s â€Å"black and white† run was a powerful encapsulation of the spirit of the age†¦ the runs intentionally natural, cognizing aesthetic, together with its tangled moral labyrinth modern-day life, strung a chord media-literate mid-1990’s drinkers.† [ 8 ] The of import words to observe here are ‘media-literate’ intending the immature and the immature professionals, a far auto from the working category ‘man with the girder.’ Before traveling on to the following and current places of Guinness publicizing a little aside is in order to turn to this readdressing of a younger market. There was a general rush in involvement in all things Irish during the 1890ss. After England’s failure to measure up for the ’94 universe cup all hopes rested on the Republic of Ireland and their bravery captured the state with an improbable 1-0 triumph over Italy. Pierce Brosnan grabbed headlines in 1995 when James Bond returned as an Irishman after an about 10 twelvemonth suspension. Irish music was large in popular civilization excessively. U2 enamored themselves to the populace at big by strike harding of Brain Adams from the figure 1 topographic point on the singles chart after he had held it for 13 hebdomads in 1991. The Coors and Boyzone were really popular in the mid 1890ss at a clip when The Irish were unchallenged title-holders of Eurovision winning the competition three times out of four between 1993-96 ; and of class Michael Flatley’sRiverdancebecame the fastest selling picture of all-time in the UK market in August 1994. Although non all of these ‘cultural events’ have a great trade of ‘street cred’ it is clear that Ireland was really much in trend during this clip. Guinness were able to work with this heighten cultural consciousness to appeal to a younger market. Guinness had already laid down the foundations to appeal to a younger ; ‘cooler’ market, nevertheless there were legal jobs in coming up with a scheme that would aim this market. Issues were raised about young person imbibing in the 1890ss with the debut of alcho-pops, the cause celebre today is binge imbibing, in peculiar teenage orgy imbibing. The regulations and ordinances were tighter than anything that had come before it. â€Å"Since 1996, the intoxicant industry’s Portman Group has operated a voluntary codification of pattern modulating the selling of alcoholic drinks with peculiar mention to immature people. This covers the naming, packaging and publicity of alcoholic drinks, but non advertisement. On 1 November 2004, the Ad Standards Authority assumed duty for all advertisement criterions and consumer ailments, both broadcast and non-broadcast.† [ 9 ] The â€Å"Guinness is good for you† run was abandoned in the late 1960ss under turning force per unit area that they could offer no cogent evidence of the medicative belongingss ofGuinnessand the ethical issue of advancing an alcoholic drink as healthy when the dangers of inordinate intoxicant ingestion are all excessively clear. In short it wasn’t right promoting â€Å"Guinness for strength† when intoxicant can do dependence, bosom and liver failure and a myriad of other jobs. The current place is laid down in the British codification of advertisement pattern as: â€Å"Advertisements must non propose that intoxicant has curative qualities nor Offer it as a stimulation, ataractic, mood-changer or to hike assurance. There must be no suggestion that physical or other public presentation may be improved by intoxicant or that it might be indispensable. [ 10 ] Under the same codification advertizers are non allowed to propose that imbibing cause positive life style alterations that make you more successful, stronger, more societal or more sexually attractive. In short it must be the trade name that is promoted non a life style. However the selling schemes employed by Guinness has managed to give the trade name itself the cool mystique that entreaties to a immature and ‘trendy’ market. However the moralss here remain unelaborated at best. Although there is no publicity of life style, it may be argued that the consumer will desire to devour so that they may enjoy in its reflected glorification. It is a all right line that the advertizers must walk and one that Abbot Mead Vickers has done with all the expertness of a circus performing artist. Abbot Mead Vickers took over from Ogilvy A ; Mather in 1998. The â€Å"good things come to those who wait† run was launched in March 1998 as a natural patterned advance of the â€Å"pure Genius† run. Equally good as keeping the cool mystique of â€Å"The adult male with the Guinness campaign.† The thought was to advanceGuinnessas the â€Å"Perfect Pint† and it accompanied a preparation plan baring the same rubric. The run was about a jubilation of the pint itself and the manner it is presented to the consumer. The thoughts were based around a gimmick line that it takes 119.5 seconds to pour the perfect pint. â€Å"The clip aspect works on another degree every bit good, reflecting, as it does the Perfect Pint preparation programme. This has been ongoing for some old ages and was instituted by Guinness to guarantee that wherever a pint of Guinness is served, it is served utilizing the bipartite pour, with a tight creamy caput of between 10 and 15mm in deepness, at a temperature of between 4-7 grades. The usage of clip, and the thought of anticipating a delay, encourages drinkers to recognize that the barperson is non being decelerate in functioning the pint merely paying due attending to perfection.† [ 11 ] The high production values of ads such as â€Å"Surfer† ( a true master ) and â€Å"Swimblack† ( which seems to hold taken a cue from the Stella Artois ‘reassuringly expensive’ runs, ) were a contemplation of the high category of brewing of the beer itself. These ads besides utilized the really best endowment available. Jonathon Glazer who would travel on to direct the characteristic movies Sexy Beast and Birth directed these two ads. â€Å"Surfer† was possibly the coronating glorification of the run. Inspired by a posting dating back to the ‘Pure Genius’ run ; of surprisingly enough a surfboarder ; it was a farther show of the ability Guinness has to mention to its ain iconography. The ad was the narrative of an oldish looking surfboarder who was waiting for the perfect moving ridge. As he is surfing the moving ridge, we see white Equus caballuss galloping through the broken white Waterss of black angry moving ridges. This was an inordinately inventive usage of computing machine engineering. The ad besides featured a really memorable voice over ( â€Å"tick follows tock, follows tick, follows tock and the fat drummer hit the beat†¦here’s to you Ahab! ) The music was besides antic ; the usage of Leftfield’sPhat Planetwas inspired.All in all the production values of the ad were every bit high as any Hollywood film ( so the ad had a film tally where it looked even more impress ive, ) it besides had the feel of a music picture, which in bend made it appeal to the younger coevals. The ad was merely ‘cool’ and became an instant cult. Cult of class is ever popular with the pupils, and with the wit and genius shown in runs such as ‘Black and White’ and ‘Good things come to those who wait, ’ have enamored Guinness steadfastly into the Black Marias of pupils as both a merchandise and a trade name. Students have become a really of import demographic. St Patrick’s twenty-four hours publicities are really popular in brotherhood bars, most pupils will imbibe that excess pint or two if it means acquiring a free green wig or a Guinness branded jersey or a freshness leprechaun chapeau. Jack Daniels employ a really similar promotional technique during September when spectacless, jerseies and pocket flasks are given off to observe the birthday of Jack Daniels himself. September of class besides merely happens to bee the month that fresher start university and are acute to travel out imbibing to do new friends. Guinness besides now employs trade name embassadors within university to advance the drink. In the 1950ss it was physicians, but even now that statute law says that physicians couldn’t promote intoxicant if they wanted to, it merely wouldn’t work. The rise of the adolescent in the 1950ss started a tendency that has continued. The immature free and childless are now the demographic with the highest disposable income. Young people do non desire to take the advice of some autocratic physician ; all the merriment of young person prevarications in rebellion. This soft persuasion by equals and coevalss is now a much more effectual scheme. However with recent concerns other public wellness related to gorge imbibing and the contention over 24 licensing Torahs, advertizers are non allowed to advance mass ingestion of merchandise and must besides promote people to ‘enjoy imbibe responsibly.’ Over the old ages Guinness has amassed its ain aggregation of semiotic forms from the stylistic aesthetic of the Gilroy postings in image and in fount. The toucan, the harp, the glass, all the catchy mottos and the development of a Guinness fount to be used in print on Television and on the pint glasses themselves. In footings of Bathes coded and non-coded iconography, every clip one of these forms is used a rich tradition of advertisement is being eluded to enrich the coded message. Color is besides critical in the current advertisement runs as forms. The recent â€Å"now shipped from Dublin, † are about carbon transcripts of the old colourful Gilroy postings utilizing the same imagination and founts even with a return of the toucan. These factors all evoke the tradition of Guinness at a clip when it is being marketed as ‘trendy.’ But the word Guinness is now in green to farther extenuate Irishness, consequently green is besides used to advance gross revenues around the clip of St Patrick’s Day. The excess cold adds use a bluish graduated table to denote the cold, as opposed to the ‘Black and white† run which plays with the familiar contrast. This rich tradition and acquaintance in the iconography of Guinness is a testament to the unity of the merchandise. It is a timeless drink both due to the length of clip it has been brewed and the length of clip it takes to pour A really cagey run forGuinness excess coldfeatured authoritative Guinness ads such as â€Å"surfer, † but the high-octane action that we were anticipating is stopped as the surfboarders run in to the H2O and instantly back out once more because the H2O is excessively cold. This improbably knowing and amusing series of ads is a premier illustration of how Guinness is able to utilize its ain forms and iconography to advance new merchandises or to new markets without losing any of its trade name individuality. On page 33 in his book ‘Ad universes: Brand, media, and audiences.’ Greg Myers defines branding as â€Å"the fond regard of significances to a labeled product.† [ 12 ] He goes on to state that trade names are marketed through the four Ps Product, Place, Promotion and Price. So how has the assorted runs over the old ages shaped what we see to today as the Guinness trade name. Guinness has been marketed as a alone and alternate merchandise, the fact that it is ubiquitously topographic point through out about every saloon in the state has merely worked because the other draft beers will alter from saloon to pub. Guinness is an alternate but it is perennial option, a devoted loyalist. It has been promoted as the pick of the alternate thought through runs such as ‘man with the Guinness’ and â€Å"Black and White’ it is little premium of monetary value aids to keep a sense of exclusivity that goes along with being an alternate pick. Myers besides goes along to call a farther Four Ps which â€Å"constrain the trade name within a wider set of significances within the civilization, † and hence aid to specify the trade names place within that given civilization. These are Past, Position, Practices and Paradigm. Again lets use this to the black material. The heritage of Guinness lies in its Irishness. The image conjured by the Gilroy postings of the hardworking labourer who finishes his twenty-four hours with a pint. As the modern vernal drinkers couldn’t be farther removed from that life style, the heritage becomes defined and understood entirely through the history of its advertisement.Guinness’place is now as it ever has been as the lone stout on pat in your local saloon it is a market leader with an 88.5 % portion. It is traditional and dependable but still immature and fresh. The pattern of imbibing Guinness is one of slow and leisured enjoyment it is a gustatory sensation to be savored and straight and odds with the selling of drinks such as WKD which are meant to be ‘knocked back’ ‘downed’ or the eccentric pattern of ‘strawpeedo-ing’ ( utilizing a straw to acquire air into the bottle so it can be intoxicated faster. ) Finally the paradigm lies in the manner that the full history ofGuinnessadvertisement has been used and reused to animate significance. As exampled in the â€Å"Guinness excess cold’ telecasting commercials. What Guinness have created in the selling of their merchandise is a semiotic environment, possibly even a diegetic semiotic environment, where the forms and the iconography from over 70 old ages of much beloved advertisement have come together to make a distinguishable, unmistakable, unforgettable trade name ; that is ductile and able to be sculpted to alter with the cultural and societal clime. How precisely has this come about? What advantage has Guinness had over all other beers stouts and laagers? Although the work of SH Benson and Abbot Mead Vickers has presciently managed to reinvent the image of Guinness of the old ages and maintain it in the forthright of peoples heads, the clear advantage that the merchandise has had over other merchandises is its immediately recognizably organic structure. In a row of 20 pints of beer and laagers you would be hard pushed to state a pint of Carling from a pint of Stephen fosters or a pint of Worthington’s from a pint of John Smith’s by sight entirely ; but a pint of Guinness would stand out a stat mi. A exposure of that batting order would do a antic ad in it’s ain right. In the first few pages of ‘the Book of Guinness advertisement, ’ Jim Davies makes this point, and it is likely the factor that has kept Guinness in front of all its advertisement challengers for many old ages. â€Å"Its typical black organic structure and creamy white caput has frequently been likened to â€Å"a logo in a glass.† In his seminal treatise on advertisement psychological science,The scheme of desire( 1960 ) the American societal scientist Ernest Dichter writes, â€Å"that after all the 1000000s of dollars that [ the advertizer ] have expended in advertisement and public dealingss and selling, the existent step of his success is the creative activity of a personality and singularity for his trade name and merchandise. If he has failed to set up such a uniqueness so so the advertisement has failed.† In footings of it’s selling scheme Guinness has enjoyed a distinguishable advantage over most beers ; until the recent detonation of stout trade names on the market, it has stood rebelliously entirely, palpably different from it’s bitter stout and larger challengers, a point that its advertisement has systematically emphasized. Guinness is a true one off. † [ 13 ] Bibliography Berger, John.Wayss of Seeing,Penguin, London: 1972. Boyle, DavidAuthenticity: Trade names, Fakes, Spin and the Lust for Real Life. Branston, Gill A ; Stafford, Roy.The Media Student’s Book.Routledge, 2003. Davies, Jim.The Book of Guinness advertisement, Guinness publication, 1998. Dyer, Gillian.Ad as Communication. London, Routledge, 1988. Evans, J. A ; Hall, S.Ocular Culture: A ReaderSage, London, 1999. Goffman, Erving.Gender Ads. Macmillan, 1979. Goldman, Robert.Reading Ads Socially, Routledge, 1992. Jobling, Paul A ; Crowley David.Graphic Design ; Reproduction A ; Representation Since 1880, Manchester University Press, 1996. Klein, Naomi.No Logo, Flamingo, 2001. Lury, Celia.Trade names: The Logos of the Global Economy, Routledge, 2004. Myers, Greg.Ad Universes: Trade names, Media, Audiences,Arnold, 1998. Ollins, Wally.On Brand,Thames A ; Hudson, London, 2003. Pavitt, Jane.Brand New,London: V A ; A Publications, 2000. Sibley, Brain.The book of Guinness advertisement, Guinness books, Norfolk, 1985. IAS fact sheet – Alcohol and Advertising Web sites All accessed 2/11/2005 www.bbc.co.uk www.guinness.com www.stellartois.co.uk hypertext transfer protocol: //www.prnewswire.co.uk/cgi/news/byday? day=14 A ; month=5 A ; year=1998 Page 1 of 13

Acid-Base Titration Experiment essays

Acid-Base Titration Experiment essays To titrate a hydrochloric acid solution of unknown concentration with standardized 0.50 M sodium hydroxide and to utilize the titration data to calculate the molarity of the hydrochloric acid, and the molarity. Prepare for lab. Put on apron and goggles. Take 50 mL of the hydrochloric acid solution of unknown concentration and about 100 mL of the standardized NaOH solution. Record the value in Table. Use suction bulb, pipet 10.0 mL of the HCl solution into a 250 mL Erlenmeyer flask, after rinsing your pipet with small amount of HCL first. Add 3 drops of phenolphthalein solution. Rinse a clean buret with approximately 15 mL of the standardized NaOH solution. Drain the buret and refill with standardized NaOH solution. Record the initial volume of the NaOH in the buret in your Table. Gradually dispense some of the standardized NaOH solution into the titration flask. Swirl the flask constantly. Continue adding NaOH, noting any changes in the flask. As the equivalence point approached, a pinkish color will appear, and the dissipate more slowly as the titration proceeds. Now add NaOH drop by drops. Stop when the addition of a single drop causes the solution to remain pinkish for 30s. Record the volume of NaOH needed to reach the equivalence point in your copy table 1, and repeat the procedure again from getting 10.0 mL sample of HCL and compare the result. Mix any leftover acids and bases together to neutralize, and pour down the sink with plenty of water. MOLARITY OF NaOH TRIAL 1 TRAIL 2 TRAIL 3 ...

Baggie Chemistry Experiments

Baggie Chemistry Experiments Overview An ordinary ziploc bag can unlock a world of interest in chemistry and in the reactions within and around us. In this project, safe materials are mixed to change colors and produce bubbles, heat, gas, and odor. Explore endothermic and exothermic chemical reactions and help students develop skills in observation, experimentation, and inference. These activities are targeted for students in grade 3, 4, and 5, although they may also be used for higher grade levels. Objectives The purpose is to generate student interest in chemistry. Students will observe, experiment, and learn to draw inferences. Materials These quantities are suitable for a group of 30 students to perform each activity 2-3 times: 5-6 plastic ziploc-style bags per lab group5-6 clear plastic vials or test tubes (may be used instead of baggies)1 gallon bromothymol blue indicator 10-ml graduated cylinders, one per lab groupteaspoons, 1-2 per lab group3 pounds calcium chloride (CaCl2, from chemical supply house or from store selling this type of road salt or laundry aid)1-1/2 pounds sodium bicarbonate (NaHCO3, baking soda) Activities Explain to the students that they will be performing chemical reactions, making observations about the results of these reactions, and then designing their own experiments to explain their observations and test hypotheses that they develop. It may be helpful to review the steps of the scientific method. First, direct the students to spend 5-10 minutes exploring the lab materials using all of their senses except taste. Have them write down their observations regarding the way the chemicals look and smell and feel, etc.Have the students explore what happens when the chemicals are mixed in baggies or test tubes. Demonstrate how to level a teaspoon and measure using a graduated cylinder so that students can record how much of a substance is used. For example, a student could mix a teaspoon of sodium bicarbonate with 10 ml of bromothymol blue solution. What happens? How does this compare with the results of mixing a teaspoon of calcium chloride with 10 ml of indicator? What if a teaspoon of each solid and the indicator are mixed? Students should record what they mixed, including quantities, the time involved to see a reaction (warn them that everything will happen very fast!), the color, temperature, odor, or bubbles involved... anything they can record. There should be observations such as:Gets hot Gets coldTurns yellowTurns greenTurns blueProduces gasShow students how these observations can be written down to describe rudimentary chemical reactions. For example, calcium chloride bromothymol blue indicator heat. Have the students write out reactions for their mixtures.Next, students can design experiments to test hypotheses they develop. What do they expect to happen when quantities are changed? What would happen if two components are mixed before a third is added? Ask them to use their imagination.Discuss what happened and go over the meanings of the results.

Use of Digital Media within Organisations Case Study

Use of Digital Media within Organisations - Case Study Example In the recent years, facing stiff competition in industries and the high need to cut costs while still maintaining efficiency in businesses has seen the rapid growth and development of digital solutions for businesses. A key area in which digital media has greatly been used by the various businesses is communication. Communication is a critical success factor in the business world and hence the development and improvement of digital media such as web videos, availability of e-books and social media have been key turnaround factors for business organisations. In the above mentioned case study involving virgin media, it is demonstrated beyond reasonable doubt that the use of digital media has a positive rather than negative impact on the performance of an organisation depending on the overall objective for the incorporation of digital media was. Here, the objectives of the study were to raise awareness of Virgin Media HD football packages through online mobile marketing and this was sp ecifically targeting the users of iPhones. The brand basically wanted to use a new, innovative and creative mobile marketing form in a bid to get the attention of football fans browsing the Guardian mobile internet website. Virgin media was working I partnership with an advertising agency, 4th street advertising. The main objective that was to be achieved was to get the information on virgin media HD football channels to a specific target audience which was football fans who owned iPhones. This was done through the execution of a well laid out strategy that involved exposing the target audience to the advertising message and a clear action that encouraged the recipients to learn more about the products and services offered by virgin media. Additionally, the advertisement campaign provided value addition with a calendar sync option that enabled the users with a fixture list of all games to be televised of the English Premier League. The intended purpose was to improve customer loyalt y and give then pride in being virgin customers. The banner bearing the campaign on the website was easy to use and access and it provided users with two calls-to-action. â€Å"Find out more about Virgin Media Football Packages† and â€Å"Sync televised games with calendar†. The call to action that allowed the audience to find out more about various other packages offered allowed the organisation to put across all or other products that the potential clients may not have been well aware of. The results obtained from the implementation of digital media in communicating to the target audience produced splendid results for Virgin Media. The creative execution drove high interactivity with the brand from the target audience. During the quarter to December after the launch of the digitized media in August, Virgin added over 100,000 Sky premium subscribers to reach a total of 725,000. As depicted clearly, clear and simple messages via digital media are a really positive way to communicate to potential customers. I chose to break down the in depth analysis of the effect of digital communication in this above briefly introduced scenario within in topics that depict every step of the process. Goal of Organisation The goal of Virgin media, according to the scenario, was to raise awareness of Virgin Media HD football packages that were in store for avid football fans via mobile advertising and targeting specifically iPhone users. The brand aimed to employ innovative

A Critique of Taylor's Concept of Multiculturalism in Relation to Essay

A Critique of Taylor's Concept of Multiculturalism in Relation to Nation Building - Essay Example The society is a framework within which different people interact to create various inclinations and trends which define the culture3. The world is a dynamic place and as changes occur in societies, there are numerous tendencies that makes it impossible for cultures to continue to be transferred from generation to generation. This therefore brings to play the concept of â€Å"cultural survival† which is concerned with the ability of a given culture to stand the test of time that comes with modernisation4. Professor Charles Taylor supports the communitarian school of thought which claims that the idea of individualism evolved as a consequence of some failures in the development of the modern Eurocentric society5. Due to individualism, the risk of cultural survival is now higher than it has ever been in the past. He holds that the replacement of communal structures with individualism is gradually causing the human race to lose important morals and values. As an antidote to this, communitarians believe that the social structures should be rebuilt and this can be done through enhancing different cultures in a given nation. This idea has become popularly known as the recognition of culture. Recognition of culture therefore refers to the respect of people's distinct cultures and allowing different people to practice their different cultures in a given nation. ... Taylor's argument, called the politics of equal respect implies that distinct cultures will have to be respected and allowed to thrive in a nation, even if it comes with wide differences. Theoretically, the recognition of culture means that if people from extremely different ends of the world come together in a given geographical area, they should be allowed to maintain their unique values, irrespective of how different they are. It is therefore obvious that this position of Taylor gives room for a wide diversity of possibilities which cannot go unchecked. In this paper, I examine the key debates of Taylor in relation to the concept of the recognition of differences in cultures. I will critically assess the validity of the communitarian views on the subject by comparing them to counter arguments and criticisms of his ideas. I will utilise various philosophical positions and ideologies of various thinkers and theorists and use them to validate or reject various propositions presented by Taylor and other communitarians. The paper argues that the idea of communitarianism is the best way for the survival of today's society and although there are some inherent challenges in it that threaten to prevent cohesion it is the only viable option in socializing children. The Basis of Taylor's Argument Taylor, in his book Ethics of Authenticity built a strong case against the existing systems and structures in the modern society. He identifies that there are three main 'malaises' or cankers in our modern society that are potentially dangerous to the current society7. The first malaise is the concept of individualism. People tend to have the freedom to decide what is right and choose to do it for themselves. Thus, whatever is convenient to an individual

Health Care Reform Recommendations Essay Example for Free

Health Care Reform Recommendations Essay The topic of heath care reform is a highly debatable one. Many different organizations have diverse ideas on what is essential to ensure a successful healthcare system is developed in the United Sates. After reading recommendations to advance health care reform from the Mayo Clinic’s (2008), The Wall Street Journal’s Health Care CEO Council (2008), consisting of CEO’s from multiple different medical organizations, and America’s Health Insurance Plan (AHIP)(2007), the following is a list of three recommendations considered by all to be valid ideas for healthcare reform: 1. Access: Universal Health Insurance A. A comprehensive health care reform recommendation of providing universal access to affordable, guaranteed, quality insurance plans for those not covered by employer-based programs. This plan would require individuals to buy insurance, giving them choice, accessibility, control, and peace of mind. B. This reform would require adults to purchase private health insurance for themselves and their families. Employers could continue to participate by buying insurance for their employees or giving them stipends to purchase it. However, the individual would own the insurance. C. Appointing and independent agency to provide coordination, oversight and education for individuals choosing insurance options. 2. Quality: Reform the Payment System A. Change the reimbursement system to reward preventive care and evidence-based care, and extend government efforts to no longer reimburse inappropriate, unsafe or wasted care. Define and measure desirable outcomes for most common diseases. B. Payment to providers should be changed in order to improve health and minimize waste. Create payment systems that provide incentives for various providers to coordinate care, improve care, and support informed patient decision-making. Models of payment should be developed based on the success of chronic care coordination, care coordination teams, shared decision-making and episode-based payment. C. Change Medicare to a pay-for-value model. Redistribute Medicare payments to favor physicians who perform well, as opposed to the current system that rewards volume not value. Paying providers based on value can help produce desired results such as: great outcomes, safety, and service at an affordable cost over time. 3. Affordability: A. Poorly coordinated care also drives up costs when individuals seeing several health care practitioners receive the same diagnostic tests and procedures multiple times because one physician did not know that the other already had conducted them. Access to information that compares the effectiveness and cost of treatments: give providers, patients and purchasers access to a trusted source where they can find up-to-date and objective information on which health care services are most effective and provide the best value. B. Provide positive personal health habit incentives. Lifestyles characterized by smoking, poor diet, and lack of exercise leading to obesity are key contributors to high health care costs in the United States. Childhood obesity significantly increases the risk of cardiovascular disease in adulthood (CDC, 2006) and according to a study done by the Office of the US Surgeon General (2007), the complications from obesity: cardiovascular disease, diabetes and cancer are estimated to cost $92 billion (Finkelstein, 2003) in lost productivity per year whereas estimates suggest that the health consequences of smoking may lead to more than $75 billion per year in medical expenditures. C. Provide tax credits to individuals, families for the purchase of insurance, and to small business owners that provide medical coverage to employees. On January 24, 2007, while speaking about healthcare at Families USA, a healthcare advocacy group, then Senator Obama said â€Å" The time has come for universal health care in America [ ] I am absolutely determined that by the end of the first term of the next president, we should have universal health care in this country. (Wikipedia, n. d). Senator McCain however, proposed tax credits and open-market competition as opposed to government funding control (Wikipedia, n. d. ) In comparison, President Obama and Senator McCain, had similar plans in regards to cost and quality improvement. Both parties suggested the adoption of medical malpractice reforms, allowing drug re-importation, focusing on healthcare costs as a reflection of quality service, prevention and care of chronic conditions, and development/deployment of HIT. In addition to similarities in cost and quality improvement, both also believed that prevention is the key to creating a healthier population. Senator McCain focused more on individual responsibility in maintaining and healthy lifestyle whereas President Obama supported increased funding to community based preventive interventions. Overall, a comparison of both parties preliminarily health reform plans reflect multiple similarities in general ideas of needed reforms to the United Sate’s current healthcare system. Whether by adopting a universal healthcare system or implementing changes to the current system; extending coverage, lowering costs, and improving quality of care are all issues agreed upon by both parties as needing attention. References America’s Health Insurance Plans (AHIP)(2007). Guaranteeing Access to Coverage for all Americans. Retrieved 26 January 2009, from http://www. ahipbelieves. com/media/AHIP%20Guarantee%20Access%20Plan. pdf Centers for Disease Control and Prevention (2006). National Center for Health Statistics. Retrieved 26 January 2009, from http://www. cdc. gov/nchs/data/hesate/preliminarydesths05_tables. pdf. Finkelstein E. , et al. (2003). National medical spending attributable to obesity: How much and who’s paying? Health Affairs. W3: 219-226. The Mayo Clinic Health Policy Center (2008). Building Upon the Cornerstones: Recommendations, action steps and strategies to advance health care reform. Retrieved 26 January 2009, from http://www. mayoclinic. org/healthpolicycenter/recommendations. html The Wall Street Journal (2008) CEO Council: Shaping The New Agenda, Health Care. Retrieved 24 January 2009, from http://blogs. wsj. com/ceo-council/2008/11/23/health-care/ U. S. Surgeon General (2007). Overweight and Obesity: Health Consequences. Retrieved 26 January 2009, from http://www. surgeongeneral. gov/topics/obesity/calltoaction/fact_consequences. htm. Wikipedia (n. d. ). HealthCare Reform in the United States. Retrieved 26 January 2009, from http://en. wikipedia. org/wiki/Health_care_reform_in_the_United_States#cite_note-152

Ellen Foster :: essays research papers

At the age of ten, most children are dependent on their parents for everything in their lives needing a great deal of attention and care. However, Ellen, the main character and protagonist of the novel Ellen Foster, exemplifies a substantial amount of independence and mature, rational thought as a ten-year-old girl. The recent death of her mother sends her on a quest for the ideal family, or anywhere her father, who had shown apathy to both she and her fragile mother, was not. Kaye Gibbons’ use of simple diction, unmarked dialogue, and a unique story structure in her first novel, Ellen Foster, allows the reader to explore the emotions and thoughts of this heroic, ten-year-old girl modeled after Gibbons’ own experiences as a young girl. Kaye Gibbons’ experiences as a child are the foundations for this breathtaking saga of a young girl’s tragic memories of her childhood. As with Ellen, Gibbons’ parents both died before she was twelve-years-old forming the basis of the plot and themes of this novel. The fond memories she possessed of her mother and the harsh ones of her father are reflected in the thoughts and actions of Ellen. The simplistic and humble attitude that both Gibbons and Ellen epitomize in the novel is portrayed through diction and dialogue throughout the novel allows the audience to gain a better understanding and personal compassion for both the character and author. The novel is written in a short, choppy sentence structure using simple word choice, or diction, in a stream of consciousness to enable the reader to perceive the novel in the rational of an eleven-year-old girl. One short, simple sentence is followed by another , relating each in an easy flow of thoughts. Gibbons allows this stream of thoughts to again emphasize the childish perception of life’s greatest tragedies. For example, Gibbons uses the simple diction and stream of consciousness as Ellen searches herself for the true person she is. Gibbons uses this to show the reader how Ellen is an average girl who enjoys all of the things normal children relish and to contrast the naive lucidity of the sentences to the depth of the conceptions which Ellen has such a simplistic way of explaining. Gibbons’ and Ellen’s harrowing past is related in the novel through Ellen’s inner thoughts and the dialogue between characters. However, when Ellen converses with other characters, Gibbons chose not to use quotation marks or any of the formal methods of documenting dialogue between characters; she Ellen Foster :: essays research papers At the age of ten, most children are dependent on their parents for everything in their lives needing a great deal of attention and care. However, Ellen, the main character and protagonist of the novel Ellen Foster, exemplifies a substantial amount of independence and mature, rational thought as a ten-year-old girl. The recent death of her mother sends her on a quest for the ideal family, or anywhere her father, who had shown apathy to both she and her fragile mother, was not. Kaye Gibbons’ use of simple diction, unmarked dialogue, and a unique story structure in her first novel, Ellen Foster, allows the reader to explore the emotions and thoughts of this heroic, ten-year-old girl modeled after Gibbons’ own experiences as a young girl. Kaye Gibbons’ experiences as a child are the foundations for this breathtaking saga of a young girl’s tragic memories of her childhood. As with Ellen, Gibbons’ parents both died before she was twelve-years-old forming the basis of the plot and themes of this novel. The fond memories she possessed of her mother and the harsh ones of her father are reflected in the thoughts and actions of Ellen. The simplistic and humble attitude that both Gibbons and Ellen epitomize in the novel is portrayed through diction and dialogue throughout the novel allows the audience to gain a better understanding and personal compassion for both the character and author. The novel is written in a short, choppy sentence structure using simple word choice, or diction, in a stream of consciousness to enable the reader to perceive the novel in the rational of an eleven-year-old girl. One short, simple sentence is followed by another , relating each in an easy flow of thoughts. Gibbons allows this stream of thoughts to again emphasize the childish perception of life’s greatest tragedies. For example, Gibbons uses the simple diction and stream of consciousness as Ellen searches herself for the true person she is. Gibbons uses this to show the reader how Ellen is an average girl who enjoys all of the things normal children relish and to contrast the naive lucidity of the sentences to the depth of the conceptions which Ellen has such a simplistic way of explaining. Gibbons’ and Ellen’s harrowing past is related in the novel through Ellen’s inner thoughts and the dialogue between characters. However, when Ellen converses with other characters, Gibbons chose not to use quotation marks or any of the formal methods of documenting dialogue between characters; she

Civil Liberties, Personal Freedoms, and US Law Enforcement Essay

Americans would like to believe that they have freedoms that are available to people in no other country on earth. In a very real way, this statement is true. We are free to criticize the people who govern us in a manner unavailable in most countries, without expecting retribution. Public access is available to many, if not most government buildings. The American process of governing is relatively transparent. All of these things have created a great expectation of freedom, or at least liberty, in this country. And yet, the nature of liberty and freedom, as well as how these thing interact with law enforcement, are not well understood by many Americans. Freedom vs. Liberty Although the concepts of liberty and freedom are related, they are not the same. The United States of America, as noted above, allows many kinds of freedom. There is freedom â€Å"from† things, such as absolute government control of lives and freedom â€Å"to† things, as in freedom to choose a school or a career, rather than having such a thing assigned. Freedom consists of the ability to move about at will, personal liberty, and civil liberty. In philosophical terms, freedom is the â€Å"power to exercise choice and make decisions without constraint from within or without; autonomy, self-determination (â€Å"freedom,† n. d. ). Although liberty is used as part of the definition of freedom, they are not identical concepts. Liberty, however, is freedom from such things as outside control in an individual’s personal choices, from captivity, and â€Å"freedom from arbitrary or despotic government or control† (â€Å"liberty, n. d. †). It can be seen, then, that of the freedoms that Americans expect to have are composed of both freedom–the freedom to†Ã¢â‚¬â€œand liberty–the â€Å"freedom from. Without civil liberties, Americans would find themselves facing an increased number of forcible actions from their own government, as well as potential attempts to infringe upon those liberties from outside. Americans and Civil Liberties Americans have always taken their civil liberties seriously. State seals and mottos refer to liberty. The New Jersey state motto is â€Å"Liberty and Prosperity,† while text on the Massachusetts Great Seal once read, â€Å"By the sword we seek peace, but peace only under liberty. † Patriotic songs refer to the nation as being the â€Å"sweet land of Liberty. From the beginning, then it can be assumed that Americans have expected â€Å"freedom from,† liberty, particularly freedom from tyranny. In today’s world, the concept of tyranny can take many forms. Racial profiling is often considered to be one form of tyranny, although it is not always simple to assess when it occurs (Barkan, 2005). Research from the Institute for Public Policy and Social Research [IPPSR] indicates that Americans largely favor the protection of civil liberties, even when responding after a crisis. However, the degree to which people are willing to accept changes to policies that affect civil liberty will vary based on race and ethnicity, political ideology, the area in which they live, and more (ISPPR, 2002). One significant influence on whether these changes should occur is that of trust in law enforcement (ISPPR, 2002). According to xxxx (2002): citizens with low trust in local law enforcement give 6. 7 (out of 8) pro-civil liberties responses, while citizens with moderate trust give 5. 4 pro-civil liberties responses, and citizens with high trust give only 4. 7 pro-civil liberties responses. p. 4) These findings are significant to this paper in that the lack of trust in local law enforcement seems as if it is often both the cause and the result of the effects of policing on the community. If people have contact with policing agencies that allows them freedom to do something, then they feel comfortable with the amount of civil liberty that they have and may consider adjustments to that liberty. If individuals in a society feel as if they already have little freedom, then they will necessarily feel as if the amount policing that is permitted should not vary, at least not by increasing it. New Policing† The methods for policing seem to be changing worldwide, shifting from public policing to private policing. These changes seem to be occurring primarily in democratic societies, which have looser control over individuals’ lives. According to Ashcroft (2001), democratic governments can accommodate diverse centers of power, whereas authoritarian regimes cannot. Democratization facilitates restructuring by providing political space into which it can grow. As political pluralism increases, so too do the auspices that want to share responsibility for policing. (p. 28) Why, then, are democratic nations more difficult to police than others might be? The answer appears above: authoritarian regimes maintain control of their citizens by coercion and force, which does not permit decentralized policing of their nations. They do not have the freedom from, not in many capacities, and for this reason their citizens are not at liberty to act or to decide what changes that the government that can affect their lives. ecause they do not have the freedoms â€Å"from† that Americans have, the government can decide what police actions must be taken, when they will be taken, and what form these actions will take. The reason that Americans are so shocked by such events as the Kent State actions, the actions taken at Ruby Ridge or those taken against the Branch Davidians, is that they appear to be so totalitarian. Americans expect better of their le aders and respond with words that indicate they feel betrayed and, sometimes, those betrayed feelings result in votes being withheld. Democratic nations are so difficult to police because their policing mechanisms are so diverse and are so dispersed. In addition, actions taken against the citizens require a reason and a precedent, unlike policing actions in authoritarian or totalitarian states, which need no apparent precedent to act. Conclusion Democratic nations require balance between the citizens, their government, and their policing agencies. Citizens must feel that they have value and that they are safe from unprecedented police actions, even from their own government. Such nations are difficult to police because only authoritarian nations is it possible to have access to the â€Å"easy† method of policing that involves force. While it is not impossible even for a democratic nation to have policing actions that involve force, they incite comment because they are unusual and frequently cause outrage. Policing a democratic nation is difficult because democracy is hard. To accept policing that negatively affects either freedom or liberty–or both–results in a nation that has fewer civil liberties, as well.

Learning Team A Reflection Essay

Throughout this course, we established a foundation in understanding Business Information Systems. This week’s objectives were to describe how wireless technologies are used in the workplace and how to use spreadsheets in business situations. While some members of Team A were well versed in Microsoft tools, others had their first lesson on Microsoft’s Excel and Access fundamentals. Team A’s members range from a project manager who attained their Associate Degree in Computer Programming, a logistics specialists for Amazon.com, a employee in the Hilton Hotel industry, and a wine educator working in hospitality—all very different fields with varying levels of information systems background. While for some it was a review, Team A can all agree that each and every one of us gained a better understanding on how and why information systems accomplish business objectives. Cheryl knew the degree in which wireless technologies kept users plugged into the World Wide Web. She was aware that smartphones and their many accessories allowed users to access their emails, schedules, mobile banking and participate in e-commerce as well as make online payments—she learned that M-commerce another growing trend. Due to telemedicine, modern technology has allowed the medical world to provide assistance via videoconferencing. In addition, she learned that setting up and using access points to create meshed networks called a Wide Area Network (WAN) (Rainer & Cegielski, 2011). Xavier learned the relevance of wireless technology in everyday life. More specifically, he learned of the different functions of varying satellite types to communicate information. Kelly learned about the two basic operations of data mining. According to Rainer and Cegielski (2011), data mining functions in  Ã¢â‚¬Å"predicting trends and behaviors and identifying previously unknown patterns† (chap. 11). Angeliza discovered that Wi-Fi was abbreviated for Wireless Fidelity as well as the synchronization of using Microsoft Excel with Access. With the objectives of Week 3 in mind, Team A members have found varying ways in which we can apply what we have learned in the classroom into our professional or personal lives. As a project manager, Cheryl can utilize Excel to track cost of goods (COGS) inventory. As a logistic specialist, Xavier can use spreadsheets in generating employee lists and creating reports to reflect the volume of freight used on a daily basis. As a team member in hospitality, Kelly can use data mining to track hotel guests’ sign up and preferences. In customer service, Angeliza can use the point of sale system to analyze the day’s sales and returns (Rainer & Cegielski, 2011). The learning activities and readings have left each member of Team A with a little more knowledge than we had previously. Cheryl knows that Microsoft Excel and Access are a perfect duo: Excel creates the tables that can be exported to Access where the data is analyzed. Xavier learned how to more effectively incorporate spreadsheet into his daily work routine. Kelly understands the role of wireless information systems in the creation of invoices for clients and making it easier to calculate daily cash sales. Angeliza learned that she doesn’t need to be an IT specialist to analyze data from Excel with Access. Despite our different backgrounds, Team A members can agree that we all gained a better understanding on how Information Systems plays into effectively and more efficiently completely business goals. Week 3’s lesson on spreadsheets and wireless technologies makes us more proficient in the language of information systems in the workplace and in our daily lives. Reference Rainer, R. K., & Cegielski, C. G. (2011). Introduction to Information Systems (3rd ed.). Retrieved from The University of Phoenix eBook Collection database

Celsius Temperature Scale Definition

Celsius Temperature Scale Definition The Celsius temperature scale is a common System Internationale (SI) temperature scale (the official scale is Kelvin). The Celsius scale is based on a derived unit defined by assigning the temperatures of 0 °C and 100 °C to the freezing and boiling points of water, respectively, at 1 atm pressure. More precisely, the Celsius scale is defined by absolute zero and the triple point of pure water. This definition allows easy conversion between the Celsius and Kelvin temperature scales, such that absolute zero is defined to be precisely 0 K and  Ã¢Ë†â€™273.15  Ã‚ °C. The triple point of water is defined to be  273.16  K (0.01  Ã‚ °C; 32.02  Ã‚ °F). The interval between one degree Celsius and one Kelvin are exactly the same. Note the degree is not used in the Kelvin scale because it is an absolute scale. The Celsius scale is named in honor of Anders Celsius, a Swedish astronomer who devised a similar temperature scale. Before 1948, when the scale was re-named Celsius, it was known as the centigrade scale. However, the terms Celsius and centigrade dont mean precisely the same thing. A centigrade scale is one which has 100 steps, such as the degree units between freezing and boiling of water. The Celsius scale is thus an example of a centigrade scale. The Kelvin scale is another centigrade scale. Also Known As: Celsius scale, centigrade scale Common Misspellings: Celcius scale Interval Versus Ratio Temperature Scales Celsius temperatures follow a relative scale or interval system rather than an absolute scale or ratio system. Examples of ratio scales include those used to measure distance or mass. If you double the value of mass (e.g., 10 kg to 20 kg), you know the doubled quantity contains twice the amount of matter and that the change in the amount of matter from 10 to 20 kg is the same as from 50 to 60 kg. The Celsius scale does not work this way with heat energy. The difference between  10  Ã‚ °C and 20  Ã‚ °C  and that between  20  Ã‚ °C and 30  Ã‚ °C  is 10 degrees, but a  20  Ã‚ °C temperature does not have twice the heat energy of a  10  Ã‚ °C temperature. Reversing the Scale One interesting fact about the Celsius scale is that Anders Celsius original scale was set to  run in the opposite direction. Originally the scale was devised so that water boiled at 0 degrees and ice melted at 100 degrees! Jean-Pierre Christin proposed the change. Proper Format for Recording a Celsius Measurement The International Bureau of Weights and Measures (BIPM) states that a Celsius measurement should be recorded in the following manner: The number is placed before the degree symbol and unit. There should be a space between the number and the degree symbol. For example,  50.2  °C  is correct, while 50.2 °C or 50.2 °Ã‚  C are incorrect. Melting, Boiling, and Triple Point Technically, the modern Celsius scale is based on the triple point of Vienna Standard Mean Ocean Water and on absolute zero, meaning neither the melting point nor boiling point of water defines the scale. However, the difference between the formal definition and the common one is so small as to be insignificant in practical settings. There is only a 16.1 millikelvin difference between the boiling point of water, comparing the original and modern scales. To put this into perspective, moving 11 inches (28 cm) in altitude changes the boiling point of water one millikelvin.

5 Tips for Writing a Winning Resume - Proofread My Paper

5 Tips for Writing a Winning Resume - Proofread My Paper 5 Tips for Writing a Winning Resume Recruiters may take as little as six seconds to make a decision about a resume. With the job market increasingly competitive, ensuring your resume is well written and correctly formatted is, therefore, essential. But how do you do this? There’s no catch-all method for writing a winning resume. But there are some things to keep in mind†¦ 1. Content The exact content of your resume will depend on your background, experience, and the role you’re applying for. But should always include: Contact Information – Your name, address, email and phone number Job Objective – A brief statement about the kind of role you’re after and the skills you can bring to it Education – Relevant information about college courses and training Work Experience – Details of previous positions you’ve held Skills – Any abilities you have that are related to the job Activities and Achievements – Anything else that could enhance your application (e.g., college societies, volunteering, awards, etc.) 2. Tailor Your Resume to the Job Most roles require particular skills, so you should always tailor your resume to the position. As well as using the job description, try checking the companys website; they may have additional information relevant to your application. It’s fine if you have a basic â€Å"template† with all the important information on it, but make sure you adjust it accordingly before sending it to employers. The mistake this guy made was writing in Latin. [Photo: Flazingo Photos] 3. Two Pages Maximum! Recruiters sometimes have to read dozens of resumes in a day, so they won’t be impressed if yours is a novel-length treatise on your skills as a worker. Try keeping your resume down to a maximum of two pages. If this involves cutting information not directly relevant to your application, do it. Additional detail can be provided in a cover letter. It may be worth noting that, although resume and CV are often used interchangeably, a CV is usually a longer document that includes complete details of your professional experience. 4. Pay Attention to Formatting Since a good resume will be easy to read and visually impactful, it’s worth considering the formatting you use on yours. Minimally, you should use a consistent style throughout, making sure that text isn’t too small to read and that you provide clear headings indicating important details. You may also want to use bullet points to list responsibilities and achievements. Like so. [Image: Dawakhuu/Wikimedia] 5. References Unless a company specifically asks for references (i.e., people who can vouch for your skills as a worker) during the initial application, it’s usually enough to write â€Å"References available upon request† on your resume. And don’t forget: It’s polite to let your referees know if a prospective employer might be calling!

Project Mgmt Discussion Topic - Week 3 Essay Example | Topics and Well Written Essays - 250 words

Project Mgmt Discussion Topic - Week 3 - Essay Example When members of a group are united and committed to achieving and performing their roles and responsibilities on time, they normally achieve the best results by the end of the day. Secondly, group rewards also ensure that the best results are delivered on a specific project. This is because consist of members with expertise in different fields; therefore it takes a short time to deliver the expected results. Unlike individual rewards, group’s rewards ensure that employees in a team interact and develop long lasting professional relationships with other employees when working on a project. Further, group rewards act as a source of motivation for the employees working together on a project (Parker, McAdams & Zielinski, 2000). This ensures that employees are fully satisfied and that they have achieved their expected levels of career development within their set timelines. Therefore, I believe that project managers should emphasize on group reward in order to achieve the outlined above benefits by the end of each project and in the

Writing a report on E-Commerce & how it relate to a current Coursework

Writing a report on E-Commerce & how it relate to a current Information System as used by business - Coursework Example The reliance on the ability of the internet to perform all business related transactions forms a major problem of this research study. In particular is the use of information systems that are so invaluable to E-commerce that its success relies on them. While E-commerce is important to the world, the use of information systems like Transaction System remains important and the subject of the research study. It is a common knowledge that E-commerce relies on different information systems to drive business and the utility of the systems enhance the competitive ability of companies which are in the industry. Scarle, et.al, (2012, p.382) defines transaction as methods of economic agents to initiate and execute business related transactions that involves orders and payments. The need to include transaction systems in E-commerce is due to the nature of extension in the range and scale of economic activities that E-commerce and use of internet has incorporated. Virtual transactions are a major part of e-commerce that enables consumers to experience products before they initiate purchases. Devoid of social interaction that characterizes traditional type of trade; virtual transactions have their own advantages and disadvantages. Thus, virtual transactions attract a wide range of issues that may require regulations (Scarle, et.al, 2012, p.382). Virtual transactions entail a lot of transactions that involve ordering, processing and payment. In many occasions, transactions processing systems should enable a customer to select their preferences without any hitches. Li, Tu, Yen and Xia (2010, p. 1 9) suggests that a transactions processing systems should allow a company to process the orders of the customers in a fast and an optimal manner. Transactions may fail due to the system that is used for ordering and processing the orders. Li, et.al, (2010, p.28) suggests that a new SQL model that caters for

Practitioner Values in Dementia - Portfolio 3 Essay

Practitioner Values in Dementia - Portfolio 3 - Essay Example These systems are derived on the bio-psychosocial inquiries which addressed the holistic needs of the people receiving dementia care. Barker (2008, p. 297) identifies the different systems in dementia care and includes the following: biological system, psychological system, family system, health and social care system, cultural system, and sociopolitical system. These systems safeguard and promote the ethical wellbeing of people with dementia in various ways. The biological system focuses on the current condition of the people with dementia, their primary caregivers, and family members. It ensures effective care and functioning by addressing the different life needs and its processes. For instance, people with dementia may have alterations in cognitive functions and the physical manifestations cannot be cured but can be controlled. Likewise, the primary caregivers or family members of people with dementia should be physically fit when planning for dementia care as the projected level of stress can sometimes lead to burnout. The psychological dimensions of people with dementia, their primary caregivers, and family members are also affected. Having dementia and caring for people with dementia do not only cause physical exhaustion but emotional stress as well. It is often traumatic for the family members to find the diagnosis and dementia as it may bring back the emotions inclined with birth, life expectancy, and disability of the person. Family system centered on roles, rules, boundaries, and the family life itself. To promote the ethical wellbeing of the families with/caring for dementia, family-centered services must be designed and implemented according to the needs, beliefs, and perspectives of the family (Royal College of Psychiatrists, 2009, p. 40). In Asian countries, family members believe that it is their responsibility to care; thus, it would be very difficult and humiliating for them to accept support in dementia care. However, the family has the right to be informed of existing services and support groups that would aid in adaptation and financial matters such as the Dementia Support Groups and Alzheimer’s Society. Health and social care system encompass all aspects of health and social provision of care, including the financial aspects. According to (http://www.alzheimers.org.uk, 2013), it is not only important that we adhere on minimum standards of care; rather, we should promote high quality or personalized care. The Dementia Care Program is an example of health and social care system that deliver high-quality relationship-based care and support for people with dementia. It involves collaborative efforts from different professionals such as staff from geriatrics, elder services, behavioral health, neurology, and dementia education (http://mayoclinichealthsystem.org/, 2013). The Dementia Care Program aims to address the different needs of both the family and the person with dementia and to aid in the progression of the disease. As stated earlier, dementia care must be personalised. It must consider the cultural system or the religious beliefs and customs of those concerned in dementia care. It has been found by the Royal College of Psychiatrists (2009, p. 41-42) that ethnicity affects dementia care and very few enjoy the support of extended family networks. The role of ethnicity in clinical experience

Morphology of the Golgi Apparatus

Morphology of the Golgi Apparatus The Golgi apparatus is an organelle found in most eukaryotic cells. According to Keaton et al. (1993) he noted that the Golgi apparatus is prominent in cells involved in cell secretions of various chemical products. This is due to the level of secretory activity of these cells changes corresponding changes occur in their morphology of the organelle. Its main function is to process and package macromolecules such as proteins and lipids after their synthesis. According to Solomon et al. (2008) the Golgi apparatus which is also known as the Golgi complex was first described in 1898 by the Italian microscopist Camillo Golgi. Mr. Camillo found a way to specifically stain this organelle. However in further study Solomon et al.(2008,pg 91) stated that many investigators thought the Golgi complex was an artifact until cells were later studied with the electron microscope in the 1950s. The Golgi apparatus is usually located near the cell nucleus, and in animal cells it is often close to the centrosome, a small structure near the cell centre (Albert et al. 2004).This organelle consists of a collection of flattened membrane-enclosed sacs known as cisternae which are piled up like a stack of plates. Solomon et al. (2008) notes that some cisternae may be distended because they are filled with cell products. Each of the flattened sacs has an internal lumen. The Golgi complex contains a number of separate compartments, as well as some that are interconnected. The stack of Golgi has three different regions which are the an entry- the cis, medial and exit-the trans. Albert et al.(2004) established that the cis face is adjacent to the endoplasmic reticulum and the trans points towards the plasma membrane. Steven (1998) explained that the soluble and properly folded proteins enter the cis Golgi network via transport vesicles. They are transported from the endoplasmic reticulum to the Golgi complex. If a protein has an endoplasmic reticulum retention signal reaches the cis Golgi network Steven (1998) noted that it binds to a specific receptor and is repackaged into vesicles that return it to the endoplasmic reticulum. Freeman (2003) further described that the newly synthesized proteins and lipids have been modified within the cis-cisternae 50 nm diameter coated vesicles bud of the dilated ends of this compartment and fuse with the medial cisternae. Within each region there are different enzymes that transform proteins to be secreted and membrane proteins differently. Lodish et al. (2003) discussed that this process depends on their structures and destination. After the enzymes of the medial cisternae acts on the proteins and lipids, the process continues in an assembly line fashion by c oated vesicles budding from the terminal dilations and fusing with the Trans cisternae. From the Trans (exit) cisternae the proteins and lipids will exit the Golgi and then are passed into the Trans Golgi network. Lodish et al. (2003) distinguished that after this process the macromolecules are sorted into different transport vesicles destined for the lyosomes, plasma membrane or secretion. These Golgi compartments have their own specific functions. Secretory proteins are released from the cell by exocytosis. Albert et al. (2004) clarified that in all eukaryotic cells there is a steady stream of vesicles that grow from the Trans Golgi network and combine with the plasma membrane. Goodman (1998) suggested that this exocytosis pathway performs continuously and provides newly made lipids and proteins to plasma membrane. Proteins, fats and polysaccharides are carried from the Golgi apparatus to their ultimate destination via the secretory pathway, Cooper et al.( 2009).This entails the sorting of proteins into diverse kinds of carrying vesicles which sprout from the trans Golgi network and distribute their contents to the appropriate cellular locations.Moroever Cooper et al.(2009) noted that proteins that purpose within the Golgi apparatus must be maintained within that organelle rather than being conveyed along the secretory pathway. Transportation from the Golgi apparatus to the cell surface can occur by at least three routes. The simplest is the direct transport from the Trans Golgi network to the plasma membrane. Henceforth this leads to the arrangement of innovative proteins and lipids into the plasma membrane and the constant secretion of proteins from the cell. In addition to that Cooper et al. (2009) described that proteins can also be transported from the Golgi to the plasma membrane via an intermediate of recycling endosomes. Moreover these pathways which lead to continual unregulated protein secretion some cells obtain a distinct synchronized secretory pathway in which particular proteins are secreted in response to body signals. For instance regulated secretion entails the liberation of hormone from endocrine cells, the discharge of neurotransmitters from neurons and lastly the liberation of digestive enzymes from the pancreatic cells. Furthermore proteins are arranged into the synchronized secretory track in the Trans Golgi network where they are packaged into specialized secretory vesicles. This sorting appears to be mediated by cargo receptors that recognize signal patches shared by various proteins that go through the pathway, Cooper et al. (2009). Then the receptor cargo complexes selectively aggregate in cisternae of the Trans Golgi network and are then discharged by budding as immature secretory vesicles. Goodman(1998) noted that these vesicles which are bigger than transport vesicles further process their protein contents and often combine with each other to form mature secretory vesicles. Therefore the mature secretory vesicle then stores their contents until specific signals express their synthesis with the plasma membrane. For instance, the digestive enzymes manufactured by pancreatic cells are stored in mature secretory vesicles in anticipation of the existence of food in the stomach and( ileum) small i ntestine which activate their secretion. This method is known as vesicular transport. Last but not least it can be concluded that these following processes are involved in the Golgi apparatus. They are known as cisternal maturation and vesicular transport. First of all the polypeptides are synthesized on ribosomes.Keaton et al.(1993) described that the protein is then assembled and carbohydrate component is added in the lumen of the rough endoplasmic reticulum. Moreover transport vesicles move the glycoprotein to Golgi Cist face. The Golgi apparatus receives proteins from endoplasmic reticulum and starts to chemically modifying them. In Trans face glycoprotein are packaged in transport vesicles.Glycoproteins are then transported to plasma membrane and finally released from cell. Last accessed Sunday 01.11.09 Reference list Cooper, Geoffrey M. The cell: a molecular approach. 5th edition Sunderland, Mass.: Sinauer Associates; Basingstoke: Palgrave [distributor], 2009. 087893300x(pg 408-415) Essential cell biology / Bruce Alberts [et al.]. 2nd edition. New York; Abingdon: Garland Science, 2004. 081533480x(pg 518,519) http://www.bio.miami.edu/~cmallery/150/cells/c7.6.13.Golgi.jpg last accessed on Sunday 01/11/09 Keeton, William T Biological science / William T. Keeton, James L. Gould, with Carol Grant Gou. 5th edition. New York: Norton, 1993. 0393962237(pg 133-135) Medical cell biology / edited by Steven R. Goodman. 2nd edition Philadelphia, Pa.: Lippincott-Raven, 1998. 039758427x(pg 134-137) Molecular cell biology. 5th edition. New York: W. H. Freeman, 2003. 0716743663 (pg 169,170) Solomon, Eldra Pearl Biology / Eldra Pearl Solomon, Linda R. Berg, Diana W. Martin- 8th ed. (International) New York : Brooks Cole, 2008 (pg 91-93)